Sagi Swim
Brand Strategy
Naming
Visual Identity
Creative Direction
Sagi Swim is a swimwear and resort wear label in Brazil inspired by intuitive women that create and live their own reality every day - the world is at their feet.
SERVICES
CLIENT
THE CHALLENGE
At first, the swimwear brand was called Liv Brasil and was part of a B2B and B2C business that would not only sell bikinis as a store in Brazil but would also manufacture swimwear lines for international brands, mostly from the USA and Europe. Liv Brasil was struggling with both sides of the business, especially because it was competing with its clients as the designs offered were the same for the Ready-To-Go designs and for B2B clients. So, we needed to translate and merge the founders’ DNA into a new swimwear brand.
THE SOLUTION
Since Brazil is the country of swimwear and bikinis (with countless swimwear brands), the primary need was to bring a lot of personality and lifestyle to the brand, including naming, narrative, and products.
The brand is Peta Approved Vegan and also contributes to Animal NGOs, turning their fabric leftovers into pet beds. Their collections are also produced in small quantities, to minimize environmental impact.
Sagi Swim seemed the perfect name - an ode to their main target: the women who are protagonists of their own reality, free, active, creative, spontaneous, and conscious.
The same happened visually, as the brand wanted to connect to women who like being who they are - from being a diva or laughing at themselves. They treat every day as a new opportunity to go after what she wants in a vacation mindset: easy-going and also energized.
