Yoli Inácio is a multi-specialist creative strategist.

Yoli Inácio is a Brazilian-born brand strategist and creative director currently based in the vibrant city of Barcelona. With over 13 years of experience, she has guided brands and projects to discover their true essence. Yoli's expertise spans brand strategy, design, mentoring, content creation, and creative direction: building clarity and unlocking brand and individuals potential.

She believes in the power of inner and outer alignment, even if it necessitates deconstructing and rebuilding from the ground up. Her approach is driven by a profound understanding of human behavior on both individual and societal levels, drawing insights from disciplines as diverse as creativity, psychology, spirituality, philosophy, design, and business.

  • “It's easy and pleasant to work with Yoli, she has always captured our idea very well as a client and brand, mainly. She respects the differences and adds a lot with her ideas and baggage, whether in terms of design or general business and brand planning.”

    Luiza Gil - La Mar Co-Founder

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Services

Book your Brand 1:1 Consulting Session

Looking for more clarity and order within your idea? I help creative businesses and individuals find their true essence, position themselves and articulate their ideas to the world.
Book your spot now!

Assisted Brands

Liv Brasil
Sagi Swim
Simple Organic
Use Orgânico
Zangabai
and 300+ more

Auranuda
Ateliê de Calças
By Safe House
Ethne
FALD
Fem Power Box
Gal Meu Salão
La Mar
Laila Victoria Studio

Teaching

Postgraduate Communication and Digital Content Creation
BAU Barcelona
2021 - Present

Masters of Graphic Communication Design
BAU Barcelona
also Co-Coordinator 2022 - Present

Masters of Interaction Design
IED Barcelona · Invited Teacher 2022 and 2023

Talks

CADU – UFSC
Florianópolis/SC - Brazil

CEART – UDESC
Florianópolis/SC - Brazil

Fashion Design – IFSC
Cascavel/PR - Brazil

Fashion Design – SENAC
Florianópolis/SC - Brazil

Fashion Brands and Digital Content
Interview - Barcelona · Spanish

Women, Creativity and Digital Business – BAU Talks
Webinar - Barcelona · English · 2022

Fashion Brands and Digital Podcast: Moda na Mochila: Fashion, Beauty & Branding in Barcelona 
Podcast · Brazil · 2022

Think Outside, Look Inside
Marcados Community Private Talk · Brazil · 2023

Creative Thinking for Brand Strategists
Marcados Community Private Talk · Brazil ·2024

Brand Positioning:
Personal branding in the new creative economy
LKT · UniCreatorsLKT · Webinar · Brazil · 2024

The Creative Self-Development Path
Branding Summit
Webinar · Brazil · 2024

Workshops

Macrotrends and Fashion Brands
Florianópolis/SC - Brazil

Macrotrends and Fashion Brands
Florianópolis/SC - Brazil
2nd Edition

Branding & Fashion Films
Florianópolis/SC - Brazil

Fashion Branding
Florianópolis/SC - Brazil

Fashion Portraits · Illustration
Florianópolis/SC - Brazil
4 Editions

Fashion Accessories · Illustration
Florianópolis/SC - Brazil
4 Editions

Digital Fashion Illustration
Florianópolis/SC - Brazil

Build your Brand Workshop
Barcelona - Spain