By Safe House
By Safe House is a private club in Barcelona that aims to provide its customers with an intimate and artistical environment.
Creative Direction
Visual Identity
SERVICES
CLIENT
Together with the founder, partners, architect, and marketing team, an alignment of the desired atmosphere was carried out. The club needed to show its main focus - a place for networking, cultural entertainment, a winery, and gastronomy.
THE CHALLENGE
“Where privacy meets free spirits” - was defined as the phrase of purpose, which guided the entire project’s development. One of the great inspirations was the home parties of musicians from the 60s/70s/80s, where there was good and intimate company, good music, drinks, food, and connection. Visually mysterious yet professional, the brand conveys privacy yet still has a point of life and creative energy. The visual identity has 4 brands: BY Safe House (the club), BY Wines, BY Events, and BY Home - each with its own purpose.
THE SOLUTION
