MÉLLON
PROJECT
BRAND STRATEGY
NAMING
VISUAL IDENTITY

Méllon is a curated brand of vegan cosmetic products with a passion for animals and a light life and conscious everyday choices.In the project was developed positioning and purpose of brand, naming and visual identity.

Mellón needed to portray how he would position himself in the market, in the face of so many cosmetic e-commerces in vegan / ecological / organic categories. In addition, it needed to mix the essence and values ​​of the team behind the brand, to convey a coherent and true message, yet competitive and different.The result was a fresh, clean, feminine and very calm atmosphere - a strong point of the brand, since Mellón believes that purchasing decisions must be made on a daily and conscious basis, as the impact goes beyond our skin.

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