FALD
PROJECT
BRAND STRATEGY
NAMING
VISUAL IDENTITY

FALD was born of an idea of ​​freedom and feminine practicality in its routine: a brand of skirts for restless women.



With a strong, selfless and questioning personality, the brand is born to create this bond with women who seek to live only what is important to them. The skirt follow all these moments with great practicality. The strength of the graphic part of the project was the choice of color palette: fresh, bold and feminine.

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