Auranuda is a brand from São Paulo that creates effortless clothes for women in a slow fashion and short run system.
We developed the visual identity project in order to translate the timelessness, elegance and practicality that they deliver to their customers. The brand's focus is on saving, generating or better taking advantage of resources. Both women's time when dressing with branded items and returning financial resources to NGOs, engaged in helping women in other ways, such as entering the job market.
Defining black and white for the graphics system was an initial decision, as the brand's focus is to work on these two colors in its pieces and with each new “collection” a new color is added to black and white.