ATELIÊ DE CALÇAS
PROJECT
VISUAL IDENTITY

Ateliê de Calças is a brand from São Paulo that represents diversity in choosing the most democratic item in women's wardrobe: pants. The project developed was an adaptation of the previous Visual Identity, seeking a more modern, feminine air that would alignmore with the proposal of their new store in Shopping Higienópolis.
O Ateliê se sentiu num novo momento e buscou por renovação, pois abriu sua segunda loja no Shopping Pátio Higienópolis - SP, na primeira semana de Junho de 2019.

Por questões sustentáveis (valor muito importante da marca) e estratégicas, o logo antigo foi mantido e, a partir dele, foi criado um universo mais feminino, moderno, refinado com um toque artesanal. Repensamos e definimos novas diretrizes para paleta cromática, fontes, materiais, recursos gráficos e texturas.

The Brand felt a new moment and sought restoration, as it opened its second store in Shopping Pátio Higienópolis - SP, in the first week of June 2019.

For sustainable (a very important brand value) and strategic issues, the old logo was maintained and, from it, a more feminine, modern, refined universe with a handcrafted touch was created. We rethought and defined new guidelines for the color palette, fonts, materials, graphic resources and textures.

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