Yoli Inácio is a multi-specialist creative strategist.

Yoli Inácio is a Brazilian-born brand strategist and creative director currently based in the vibrant city of Barcelona. With over 13 years of experience, she has guided brands and projects to discover their true essence. Yoli's expertise spans brand strategy, design, mentoring, content creation, and creative direction: building clarity and unlocking brand and individuals potential.

She believes in the power of inner and outer alignment, even if it necessitates deconstructing and rebuilding from the ground up. Her approach is driven by a profound understanding of human behavior on both individual and societal levels, drawing insights from disciplines as diverse as creativity, psychology, spirituality, philosophy, design, and business.

  • “It's easy and pleasant to work with Yoli, she has always captured our idea very well as a client and brand, mainly. She respects the differences and adds a lot with her ideas and baggage, whether in terms of design or general business and brand planning.”

    Luiza Gil - La Mar Co-Founder

  • I was really VERY impressed with the professionalism and delivery of all stages of the project. Not just as a brand, but at all stages of the company. The immersion and dedication to understand the real demand, as well as helping to find better solutions for the company was essential (and so difficult to find nowadays). I recommend your services with my eyes closed, knowing that your dedication, delivery and professionalism will always be 1000%.

    Pilar Sogo - Founder Liv Brasil & Sagi Swim

  • "Working with Yoli is literally making things work. She is a clear and extremely organized person, while being human and seeking true understanding of people and projects. She has a sharp aesthetic sense, great talent and a strong aptitude for management and leadership. Identifies the best in people, and urges them to reach their full potential. Is simply great to work with her, from beginning to end. You are a conqueror"

    Isadora Cardoso - Work Colleague

  • "I was pleased to meet and work with Yoli side by side. Every day, she was more engaged in her purposes and values. She is a born leader and has the main attribute that a manager must have in my opinion: the human factor. She knows how to listen, give feedbacks, engage staff and defends projects with mastery."

    Natalia Barreira - Work Colleague

  • I loved working with Yoli. She goes deep into the content, gives a lot of confidence in what she's doing, looks for information from different sources - leaving everything well grounded. The content and material is very in-depth, I felt safe and dealing with someone really professional.

    Letícia Silveira - Bold Not Old

Services

  • Project-base Consulting on:
    - Brand Audit
    - Brand Strategy
    - Brand Management
    - Verbal Identity and Copywriting
    - Creative Direction
    - Communication and Content Strategy
    - Trend Forecasting

  • Are you interested in booking to speak or participate in universities, schools, webinars, podcasts or events? Get in touch to see how we could add value to your audience.

    Send an email for booking: hi@yoliinacio.com

  • Strategy for Creatives Mentorship Program: An 8-week program will help enhance your strategy and clarity as a creative using the BLOOM framework - tools, resources and guidance towards your professional goals.

Book your Brand 1:1 Consulting Session

Looking for more clarity and order within your idea? I help creative businesses and individuals find their true essence, position themselves and articulate their ideas to the world.
Book your spot now!

Assisted Brands

Liv Brasil
Sagi Swim
Simple Organic
Use Orgânico
Zangabai
and 300+ more

Auranuda
Ateliê de Calças
By Safe House
Ethne
FALD
Fem Power Box
Gal Meu Salão
La Mar
Laila Victoria Studio

Teaching

Postgraduate Communication and Digital Content Creation
BAU Barcelona
2021 - Present

Masters of Graphic Communication Design
BAU Barcelona
also Co-Coordinator 2022 - Present

Masters of Interaction Design
IED Barcelona · Invited Teacher 2022 and 2023

Talks

CADU – UFSC
Florianópolis/SC - Brazil

CEART – UDESC
Florianópolis/SC - Brazil

Fashion Design – IFSC
Cascavel/PR - Brazil

Fashion Design – SENAC
Florianópolis/SC - Brazil

Fashion Brands and Digital Content
Interview - Barcelona · Spanish

Women, Creativity and Digital Business – BAU Talks
Webinar - Barcelona · English

Fashion Brands and Digital Podcast: Moda na Mochila: Moda, Beleza & Branding em Barcelona 
Podcast · Portuguese

Pensar Fora, Olhar Dentro
Marcados Community Private Talk · Brazil

Creative Thinking for Brand Strategists
Marcados Community Private Talk · Brazil

Workshops

Macrotrends and Fashion Brands
Florianópolis/SC - Brazil

Macrotrends and Fashion Brands
Florianópolis/SC - Brazil
2nd Edition

Branding & Fashion Films
Florianópolis/SC - Brazil

Fashion Branding
Florianópolis/SC - Brazil

Fashion Portraits · Illustration
Florianópolis/SC - Brazil
4 Editions

Fashion Accessories · Illustration
Florianópolis/SC - Brazil
4 Editions

Digital Fashion Illustration
Florianópolis/SC - Brazil

Build your Brand Workshop
Barcelona - Spain